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Grounded Content - content strategy, marketing, and content creation

Nov 16, 2021

There's a fine line between persuasion and manipulation.  And even the art of persuasion, as important as it is, can have a dark side.  Dov Baron talks about what he calls the "human source code," a mix of our human and psychological identity, motivation, preference and vulnerabilities.

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Nov 9, 2021

Grounded content strategy is practical strategy, who better than the founder of Duct Tape Marketing to help us with this?  John Jantsch has a new book "The Ultimate Marketing Engine, 5 steps to ridiculously consistent growth." Everything we talk about comes from his real-life experience building businesses for his...


Nov 1, 2021

How to create an effective challenge as a means for growth. Do you want more?  To do more? Be more? Know more?  In this solo episode Marion Abrams follows up on the "challenge" process she from part 1 and explains how you can set one up for yourself and the ways to make it more effective.   The episode includes advice...