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Grounded Content - content strategy, marketing, and content creation

Sep 29, 2020

The co-founder of the largest online and in-person community for women podcasters, and an expert in community building and podcast marketing, Jessica Kupferman is my guest this week.  We cover a LOT of topics - how important in diversity in your marketing? What is the most effective way to grow your podcast, and where...


Sep 17, 2020

Joe Polish learned marketing to survive. Forged in fire his techniques are tested and proven. Today he co-hosts the "I Love Marketing Podcast," and says "never thought I would consider [marketing] one of the most important ingredients to not only business success, but life success." Joe also founded the Genius Network...


Sep 4, 2020

Does fear sell?  Maybe. Chris Brogan, author of Trust Agents & The Freaks Shall Inherit the Earth, host of The Backpack Show, and founder of Storyleader shares his insights on what does and does not work in marketing.  We cover fear and helpfulness, ambivalence and taking sides, and he shares an unforgettable vending...


Sep 3, 2020

Today, I'm starting my own podcast, grounded content - holistic, authentic, grounded, effective content.

I'll be interviewing leaders in the content marketing, advertising, and messaging business, and sharing my own experiences to help you create content that's effective, grounded, authentic and purposeful. Whether your...